Avalon Rooter

I’d Rather Quit The Business Than Compromise On Values

May 19, 2023

Avalon Rooter Was Founded To Be The One East Bay Plumbing Company With Real Integrity

We Would Go Out Of Business Before We Would Compromise On Our Core Values.

By Will Feliciano, Owner:

I’ve worked in the plumbing and rooter business in the East Bay for most of my life.

During that time, I’ve seen a LOT of unscrupulous, incompetent, and downright appalling behavior from contractors who don’t care about anything but their bottom line.

Some of them will straight up LIE to you about the condition of your plumbing or sewer system just to make a quick sale.

To make matters worse, their actual work is often sub-par. You wind up paying EXTRA money for a BAD finished product.

Well, I was sick of watching it happen. In fact, the entire reason I founded Avalon Rooter was to give East Bay homeowners a much, much better option.

How The “Other Guys” Do Business

First of all, their techs are paid on commission. The more they sell, the more they make. In fact, at most of these companies, they ONLY make money if they sell you something.

So, what happens?

More often than not, they’ll twist your arm to get you to sign a contract for plumbing repairs or rooter services you may not even need.

When it comes time to actually perform the repairs, they use the cheapest materials they can get away with and they cut corners wherever they can.

And guess what?

That’s exactly how their bosses want it. YOU get stuck with a massive bill, and THEY get to walk away with massive profits.

And before I founded Avalon, you did not have many alternatives.

“Our Core Values” Written On Blocks On Blue Background

Putting People Over Profits

At first, it was hard to get homeowners to trust us because – let’s face it – many of them had been burned by shady contractors in the past.

All we could do was put our best foot forward and approach each and every project with dedication and integrity.

Instead of a lowball offer, we give you a fair price quote after performing a thorough inspection.

Will it be the lowest offer you get?

Maybe not, but it will be the most accurate offer, and it will give you the best value for your money.

Why is that?

Because we do the job RIGHT.  We don’t believe in patch-ups or quick fixes that will break down in a few months.  We’d rather solve your plumbing and sewer problems for the long term.

We accomplish that by using only durable, top-of-the-line materials on all of our East Bay plumbing and sewer projects.

Not only do our materials last longer, but they also come with amazing warranties to give you peace of mind for years to come.

Respect For Our Customers AND Employees

We pay our employees well for the hard work they do. That’s great for them, but it’s also good for you. Here’s why:

  1. Our employees aren’t encouraged to sell you ANYTHING. Whatever course of action we recommend for you is based on our honest, meticulous analysis of YOUR situation, without bias or hidden agendas.
  2. Our employees are encouraged to do excellent work, not to be excellent salesmen. Plumbing is a precise, technical craft, and I want my technicians to be focused on precision workmanship, not on profit margins.

Show me a great salesman, and I’ll show you a lousy plumber!

Is our way of doing things as profitable?

No, it really isn’t.  There’s no way around it.  Doing things correctly costs more than cutting corners.

That said, a good night’s sleep and a trustworthy reputation can’t be bought.

We’re going to keep on doing things the right way because we would rather go out of business than compromise on our values.

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